19: Professional Branding or Personal Branding?

You want to be seen as a professional online. You’re worried that not looking professional enough is losing sales and you’re embarrassed to send over a great lead or network contact to your website right?

What if I told you that having the standard “professional” brand could also lose you clients and sales!?

This episode covers:

  • The theories and shift in marketing.

  • The future of branding.

  • Where personal branding works.

  • 4 tips to create a personal brand.

  • Who personal branding is really about.

You can be both professional and personal. If there was one thing that I would hang my hopes and dreams on it’s being personal. My motto is “Perfection will never replace authenticity.” The world is changing. Client & customer mentality has shifted. Overly corporate, templated and inhuman brands are no longer evoking trust or connect well with their audiences. Live into your brand (authentically) and tell your story with your life.

If you want to rebrand or refresh your website and create a more powerful and personal brand contact me and we can set up a discovery call to look over what you have now and brainstorm ways that it can become more powerful.

Some of our favorite parts of this episode:

“I think that when people come to me and want a professional brand, what they're saying or desiring is that they want their digital presence to be consistent and well put together. They want to look credible and established.

I mean, that's how I define professional branding yet, so many times this clients and every industry type or age group, or especially...

I guess the older half of the millennial group and up, we're hung up on this old belief that we need to look more corporate.

And that's the definition for professional and that we should and can hide behind our graphics, logos and stock photos. And these limiting beliefs that make us think this are that:

#1: looking big and established will help us succeed.
#2: that we should be a giant, even when starting up.
#3: that looking more corporate will sell better.
#4: The other limiting belief is that corporate is more trustworthy.

And 15 to 20 years ago, that might have been the case. Many of us were raised to trust well-known brands and big companies. And when we're little, we might dream of working for this big company and getting the corner office being important, making great money. All of that prestige and success is wrapped up in that wrapping paper, right?

And a very few decades ago, we felt comfortable hiring and buying from very corporate companies where every photo is this stock photo or had hired models, pretending to be employees or customers where you always started with talking to the lowest ranking staff member, like assistance of assistance and call centers.

...It must mean you're really successful and credible, and that power used to attract the masses.”

“So there's this been the shift in marketing and in the past several decades, marketing has shifted from promoting the functionality of a product or service to creating an emotion around that product or service.

And creating these emotions now are including attractive men and women of the opposite gender, creating an image of who you will be and how you will feel when you buy and use this product.

Even including war scenes of storytelling, fabulous people in a lifestyle using the product, instead of like this infomercial style of how it works in the features and the things that you get like that was several decades ago.

So especially since the seventies, we've increased from seeing 500 brand messages a day to over 5,000.

That's with our technology increase and just our ability to share and promote and reach people. And so, because of this shift of people used to only seeing 500 brand messages a day to now over 5,000 brand messages a day, we are learning really well how to ignore and tune out the ads in our feeds and the sidebars and the billboards.

And we don't desire to be sold to, we desire brands that engage us and improve our lives, brands that we can have a relationship with that inspire us and bring us closer to our dreams and goals. Ones that understand us.”

“As quoted by Forbes magazine, you don't need to be Oprah or Richard Branson to have a great personal brand.

It's just a matter of continually crafting and curating your digital presence. And most importantly, keep it real!!

Your honesty, transparency and authenticity are what will differentiate you in the long run. You never get a second chance to make a first impression, make it one that will set you apart, build trust and reflect who you are.

Well said. Forbes well said, I couldn't have said that better. Forbes also said that people with a strong personal brand earn an average of 25% more through their lifetime. And that's 25%, not just in total, you're going to make a million dollars in your life. So you make 250,000 more. It's 25% exponentially year over year. They lead more, win more and earn more as quoted again by Forbes magazine. So I mean a good source. Right? It's got it. They have got to have something.”

I’m Monica Fawn. An adventurous homebody, speaker, brand consultant and website designer. I've helped over 75 coaches, speakers, authors and businesses become incomparable, on fire, on brand, on purpose & onthentic, and sustainably profitable. Get Started here!